Time to review our Prime Time internet advertising rates I guess :>)
A study of online behavior conducted by security firm Arbor Networks reveals that the prime time on the Internet may be later than you’d think. It also reveals the habits of late-night surfers, which boils down to surfing the web and watching videos (a large amount of which are adult content), chatting and gaming.
http://asert.arbornetworks.com/2009/08/the-internet-after-dark/